
Barbara Koeth launched the
Write Source in 1981 in New York City and relocated to the San
Francisco Bay Area in 1990. She has worked with a wide
range of clients and industries, crafting strategies and tactics – and
providing implementation – for uniquely effective communications programs.
Barbara specializes in crafting crisp, clear, well-worded
messages. She works independently or with other talented professionals
to deliver all-inclusive projects. She is particularly skilled at explaining
complicated or sensitive information, and writes with an engaging style – phrasing
ideas with words that make target audiences respond.
Professional Experience
Before founding the Write Source, Barbara was employed in increasingly senior
communications positions at companies in New York City including Ziff-Davis
Publications and Inter-Continental Hotels. Her last management position was
as Director of Corporate Communications for Combustion Equipment, Inc.
Education
BA, cum laude, English and Social Sciences
Richmond College of the City University of New York
Email Barbara at barbara@well-worded.com
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